Social Media Marketing
Social Media is where your target audience is spending a lot of time. It is a great opportunity increase your reach and engage with your target audience weather your company is B2B, business to business or business to consumer, product or services people look to social media for information. Social media drives real value for companies and costs very little compared to more traditional media such as print, television or radio.
Social Media has made it possible now more than ever to know more about your target audience. It is not just demographics but personality, lifestyle, interests, when they are online and much more. Social media makes it possible for you to get direct immediate information so you can constantly adapt to create the best most engaging viral social media content.
The benefits of Social Media and why it should be a priority in your marketing and online marketing strategy.
Lowest cost highest measurable results then any other form of advertising
- Every major social media account your company shows up in search results.
- Your Social media Content Links to a page on your site it also increases your search result status as more and more traffic is driven to your website.
Increase brand and company awareness as well as grow your audience and relationships with your clients. This grows exponentially.
The best content wins - if you are sharing content that people want to see your content will spread
Elements of Social Media Marketing
Social Listening - listening and following and joining social media conversations.
Data and Engagement
The results of every single activity can be measured not just what is done via outgoing marketing with posts but also the effect of the audience engaging with the content by sharing liking or posting comments via social media.
Visual Based Marketing
Social media is an opportunity to put forward image based content that your target audience wants to see and is asking for unlike traditional media these images actually get noticed instead of being lost in the sea of advertisements that have bombarded consumers for years. 90% of visual content transmitted to the brain is processed 60,000x faster then plain text.
Social Media Content
Social media is a very powerful tool if used properly. The best social media content is so cleverly created that it achieves business goals while having your target audience enjoy and want more of your social media content. Social Media is a very challenging and ever changing environment but it is also a very rewarding form of marketing. People put more trust (believe the information is true) with content on social media as peers comment and it also helps build and maintain long term relationships.
Social media marketing is an ever evolving discipline and it is unsurprising that quite a number of new and useful trends surface now and again. These new ways of conducting social media marketing unlock immense value to companies. - See more at: http://www.techzim.co.zw/2014/05/four-critical-social-media-marketing-trends-every-marketer-must-know/#sthash.VR7668sT.dpuf